Introduction
Coni Norge is an artisanal Italian company specialized in the production of high-quality ice cream cones. The project focuses on the creation of social media content to strengthen brand identity, increase engagement, and communicate the artisanal quality and authenticity of Coni Norge’s products across digital platforms.
The project includes the development of social media content such as original photography, graphic design assets, and user-generated content (UGC) formats. A structured editorial plan was designed to maintain consistency and strategic communication over time. Copywriting for posts and captions was also created, reflecting the brand tone of voice and highlighting the craftsmanship, creativity, and Italian heritage of the products.
The main challenge was conveying the artisanal quality and uniqueness of the cones in a visually appealing and engaging way for social media, while keeping the content consistent and recognizable across formats. Balancing promotional messages with authentic storytelling, integrating photography, graphics, and UGC, and coordinating them within a coherent editorial plan were key challenges.
The objective is to build a consistent and engaging social media presence for Coni Norge, showcasing the brand’s craftsmanship, creativity, and product quality. The project aims to increase brand awareness, strengthen audience engagement, and maintain a visually cohesive and strategically planned communication across platforms.
A cohesive and visually engaging social media content system combining photography, graphic design, and UGC, supported by a structured editorial plan and tailored copywriting. The project resulted in a consistent brand identity, enhanced online engagement, and a clear communication strategy that highlights Coni Norge’s artisanal heritage, product quality, and creativity across all digital channels.