Introduction
PeoplePlayground – Share the experience is a project developed with the aim of promoting social interaction and well-being through an inclusive public space. The playground is conceived as a place for meeting and sharing, designed to encourage interaction between different generations and strengthen the sense of community.
The project consists of the concept and design of a playground near Ciampino, developed as an intergenerational community hub with activities dedicated to children, young people, and the elderly. The intervention was developed through the detailed design of functional areas and spaces dedicated to socialization and well-being.
In parallel, the visual identity was defined, including logo design and the development of the brand and corporate identity, to ensure coherent and recognizable communication.
The main challenge was integrating the design of the physical space with the visual identity, creating a harmonious system accessible to users of different ages and needs. It was essential to develop a welcoming and functional environment supported by clear and inclusive visual communication.
The objective is to create a project capable of fostering meeting, sharing, and collective well-being through a well-designed public space and a strong visual identity. PeoplePlayground aims to become a reference point for the local community, recognizable both as a physical place and as a communication project.
A cohesive and inclusive project that successfully combines spatial design and visual identity to promote social interaction and collective well-being. The playground and its brand identity work together to create a recognizable, accessible, and welcoming community space, strengthening intergenerational connections and positioning PeoplePlayground as a local reference point for social gathering and shared experiences.