Introduction
The project focuses on the rebranding and visual communication of Coni Norge, a company with a long history in the cone manufacturing industry. The intervention aims to renew the brand identity, enhancing its heritage while updating its visual language to make it coherent, modern, and recognizable across all channels.
The project includes the definition of a new corporate identity, the development of original illustrations and graphics, and the creation of a renewed product catalog with high-quality photographic content. In parallel, social media materials and a centenary celebratory logo were created, also applied to dedicated merchandising. The project also involves the design of communication and exhibition materials for the Rimini Fair, ensuring visual consistency and strong brand representation.
The main challenge was to combine the company’s historical heritage with a contemporary and versatile visual language, capable of working across multiple media: from catalogs to merchandising, from social media to trade fair installations. Ensuring visual consistency and strengthening the brand identity across all applications was essential.
The objective is to create a modern and recognizable brand identity capable of telling the story and values of Coni Norge, improving communication with the audience and strengthening the brand’s presence both online and offline, enhancing the products and the brand experience at trade fairs and in promotional materials.
A refreshed and cohesive brand identity system that bridges Coni Norge’s heritage with a contemporary visual language. The new corporate identity, catalog, social media content, centenary logo, and exhibition materials created a consistent and recognizable brand presence across physical and digital touchpoints, enhancing brand perception, communication effectiveness, and overall brand experience.