Introduction
The FallocolCuore 2025 project is part of the field of visual communication and temporary retail, exploring how a brand can be narrated through a pop-up experience. The goal is to create a coherent and engaging visual language, capable of attracting and communicating with the audience in an immediate and memorable way.
The project involved the development of FallocolCuore’s Brand Identity for a pop-up event at Edicola Vertice in Rome. The work included logo design, the definition of the visual identity, the creation of original illustrations, and the graphic design of posters, window decals, and decorative materials for the exhibition space. In addition, branded merchandising was developed, including customized prints, gadgets, and packaging aligned with the brand identity.
The main challenge was translating the brand’s identity into a coherent and immersive visual experience, harmoniously managing all elements of the pop-up—from the spatial layout to graphic materials and merchandising items. It was essential to create a strong visual impact while maintaining consistency and brand recognizability.
The objective is to create a complete and integrated brand identity for FallocolCuore, capable of communicating the brand’s character through the exhibition space, promotional materials, and merchandising. The project aims to strengthen brand recognition and provide the audience with an engaging and memorable visual experience.
A cohesive and distinctive brand identity system applied consistently across the pop-up space, graphic materials, and merchandising. The project resulted in a visually immersive and recognizable environment that effectively communicated FallocolCuore’s identity, enhancing brand visibility and audience engagement through a memorable pop-up experience.